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Quality and Food Safety Management in Food
Service Industry

Wessaya SWOT analysis

Strengths Weaknesses

• Reasonable Price • Not distinguished taste
• Convenient Location • Packaging materials style
• Reasonable food cost • High service Time
• Big quantities (portions) • Customer service
• Non Smoking area • Availability of raw material
• Safe & Healthy Products • Financial Resources
• Freshness • Suppliers Problems
• Clean restaurants • Maintenance Problems
• You can make your • Lost credibility by the shutting

sandwich the way you down of many branches.
want- Add or remove
• Good management system • Weak in publicity
• Modern equipments • Unprofessional staff
• Demotivated managers
Opportunities • Very few branches
• No varieties in sandwiches
 Weak points of • Delivery is bad and never on
competitors
time
• Creative new products &
side items • Children's meals and offers.
• No innovation in sandwiches
• Fast growing market in • Un consistency in products
Egypt • Miscommunication
• Franchise control
• Expanding by Franchise
• High Demand for safety Threats

and freshness food • Strong competitors & new
• Merger Entries

• Changing in customers
trends

• Switching cost.
• Mad cow, Bird flu and other

diseases