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60 | N. PAUL ONUZURUIKE
▪ Pitch story to leading Professional and Industrial publications, and to
leading higher education publications.
▪ Performs other duties as assigned.
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CAUTIONARY NOTE
The intend of this book is to help you identify, solve and/or fix your problem. To
that end, while the book attempts to shed some light on how the division of
institutional advancement operates; however, it should be noted that not every
institutional advancement has five departments within its division. Some
institutions combine the five departments into two or three departments to better
serve their mission. For example, most four-year college and community colleges,
may have both Fund Development and Alumni Relations departments under the
leadership of one Director of Development and Alumni Relations. In this case, there
may be a Director of Development & Alumni Relations, an Associate Director of
Alumni Relations, and an Assistant Director of Development -- depending on
experience or seniority. In another situation, you may see a Director of
Development & Alumni Relations, an Assistant Director of Development, and a
Manager of Alumni Relations; or vice versa.
In other situations, the institution may integrate Fund Development,
Alumni Relations and Advancement Services departments under the leadership of
one Director of Development; and have each of the three offices ran by either an
associate, assistant, or a manager/coordinator. Nevertheless -- in many situations
-- to adequately coordinate communications and press conferences between the
institution and its Constituencies, the Marketing & Public Relations office remains
as a department within the division. And the department of Governmental Affairs
may be incorporated under the portfolio of the chancellor or college president.
