Page 70 - The Administrator - A Startling True Story of Politics and Deception_Neat

58 | N. PAUL ONUZURUIKE

▪ Oversees the staff responsible for day-to-day operations of gift processing
to ensure timely and accurate donor acknowledgement; constituent data
management; database accuracy and integrity, accuracy of data
segmentations and/or data pulls.

MARKETING & PUBLIC RELATIONS
Reporting directly to the Vice Chancellor for Institutional Advancement (VCIA),
the Director of Marketing & Public Relations is responsible for managing
Stateside University's brand/image, developing and implementing an
integrated marketing and communications strategy, and serving as

spokesperson for the university. The Director of Marketing & Public Relations
is also responsible for all aspects of marketing and communications on behalf
of Stateside University, including public relations, advertising,

communications, and strategic planning.

Responsibilities:

▪ Develops, implements, and oversees a strategic plan for improving and
enhancing Stateside University’s branding strategy and marketing plan.

▪ Develops and executes a comprehensive marketing and communications

strategy in collaboration with Enrollment Management Team, and other
units within the university.

▪ Directs promotion, advertising, marketing, public relations, and marketing-

related materials (online and print) for all areas of the university.

▪ Attends quarterly Board of Directors’ meetings; advises the administration
and board on marketing goals and initiatives as needed.

▪ Participates in the development and update of the university webpage.