Page 524 - The Social Animal

506 Subject Index

Katrina effect, 303, 306 order of presentation and, 95–97,
Kent State shootings, 3, 6, 227–229, 132–134
266, 298 persuasion in, 61–64, 67–108. See
Killing the messenger, 191–192 also Persuasion
politics and, 63–64, 66–67, 70–72
Labeling, 9–10 priming and, 128–129
Learning. See Education; School; in social learning, 279–289
Social learning standards of attractiveness and, 371
Leviathan (Hobbes), 255 statistical evidence vs. personal
Life instinct, 255–256 experience in, 92–93
Likability. See Attraction television and, 59–61, 62–64. See
Littering, 30–31 also Television
Logical arguments, to defuse Mass suicides, 3, 189–190, 247–248
aggression, 290 Media. See Advertising; Mass
Love, 388–393. See also Attraction communication; Television
authenticity and, 395–399 Media contagion, 64–66
companionate, 390, 391–395 Memory
consummate, 391, 403 autobiographical, 151–156
definitions of, 389–391 fallibility of, 149–151
gain-loss theory of, 391–395 false (recovered) memory syndrome
passionate, 390 and, 153–157
proximity and, 389 reconstructive, 148–151
romantic, 391 Men. See Gender differences
triangle of, 390 Milgram’s obedience experiment,
Lowballing, 204 41–48, 167, 421–422
deception in, 421–422
Marriage. See also Intimacy; Love disobedience in, 47–48
divorce and, 397–398 ethical aspects of, 421–422, 424,
prenuptial agreements and, 387 425, 426–427
Mass communication, 59–115. See also foot-in-the-door technique and,
Communication 201
advertising and, 61, 66–75. See also implications of, 44–47
Advertising mitigating factors in, 45–46
aggression and, 62–63, 277, procedures in, 41–43, 45–46
279–289 results of, 43–44, 421–422
central vs. peripheral messages in, variations of, 45–47, 167, 229–230,
73–75 299, 331
credibility and, 75–84, 100–102. See Mindguards, 18
also Credibility Minimum group paradigm, 147
discrepancy size in, 94, 97–102 Minorities. See Prejudice; Race
effectiveness of, 67–71, 75–108, Modal groups, 15
108–115 Modeling, of aggression, 279, 291,
audience characteristics and, 94, 294–297
102–108 Monkeys
communication content and, aggression in, 256
84–102 altruism in, 261–262
communication source and, 75–84 Morton Thiokol, 17–18
emotional contagion and, 64–66 Motivation, cognitive dissonance and,
fear in, 84–92 239–241, 242–243
logical vs. emotional appeals in, Movies. See also Mass communication
84–90 violence in, 277, 279–289