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HEALTHCARE EDUCATION HEALTHCARE EDUCATION HEALTHCARE EDUCATION

Kindred Healthcare CEO Among Miami Health Care

MBA Grads Making Difference at the Top

As President and CEO try. It is one of a few pro- know as a consumer what to do.” Kindred employees. “It’s not enough to
of the largest provider of grams in the nation to have Today, consumers have more input in just listen – you have to be putting out
post-acute health care in the distinction of dual and ask more questions about their really good content,” Breier explains.
the nation, Benjamin accreditation by AACSB health care and the care of their loved At the heart of Kindred’s online strate-
Breier understands the International - The Assoc - ones. Breier has pushed Kindred to gy is Breier’s vision to make a complicat-
emotional challenges iation to Advance Collegiate evolve to meet those demands. “It wasn’t ed company handling a complicated
that patients and family Schools of Business and always so consumer-driven,” says Breier, societal issue less overwhelming for the
members experience CAHME-Commission on who also has a certificate in health care consumer. “It’s about taking a population
when making health care Accreditation of Healthcare administration from the School. “It used who has to manage a complex set of
decisions. Management Education. to be more doctor-focused or just what questions and giving them the support
Breier joined Kindred Breier, whom Modern others told you to do. It has changed and information they need each step
Healthcare in 2005 and Healthcare named to its list with the ability to access information and along the way,” he says. Increasingly, that
was named chief operat- of the “100 Most Influential decide on the best way to care for mom first step is taken on social media, and
ing officer in 2010, pres- Benjamin Breier People in Healthcare” the and dad.” Breier believes this is the case no matter
ident in 2012, then pres- last two years, has empha- Another important way that Kindred what industry a company is in. “This is
ident and CEO in March sized the importance of connects with health care consumers is true, whether you are talking about
of 2015. Kindred, which is the largest developing relationships with patients via social media, Breier says, noting that health care or making widgets,” he says.
home health care provider and the largest and with the families who are often it plays an important role in how people For companies that have yet to claim
operator of rehabilitation services in the responsible for making home health and get information and how they communi- their share of voice in the online space,
U.S., also operates transitional care hos- post-acute care decisions. He’s looked for cate their likes, dislikes and opinions. he says, “You are way, way behind if you
pitals, nursing centers and hospice serv- ways to make those decisions easier, “Kindred dove in headfirst many years aren’t doing it. You better start and catch
ices in 46 states. With more than 100,000 which has led to consumer communica- ago as social media was taking off,” he up pretty fast.”
employees, its 2016 revenue was $7.2 tion-focused efforts, including the says. The company has maintained a Breier comes from a proud ’Canes fam-
billion. 1.866.Kindred Contact Center and a dominant presence across social media ily: His father, Robert G. is a graduate of
Breier is among nearly 1,000 physi- variety of social media communications. channels, with a dedicated department Miami’s School of Law, and his late moth-
cians and other health care industry pro- The contact center, staffed by regis- that actively responds to posts, tweets er, Eileen G. Breier earned degrees from
fessionals who have earned MBA degrees tered nurses, helps callers from anywhere and comments. both the education and law schools.
from the University of Miami through its navigate insurance, Medicare, care for “If someone is interacting with us on The Miami Executive MBA in Health
health sector-focused MBA program, aging parents, rehabilitative services after social media, we want to capture that and Sector Management and Policy program
since it began 37 years ago. The an illness or surgery, home care and make sure we are reaching out and build- begins in January each year, with classes
Executive MBA in Health Sector more, guiding callers to services local to ing a relationship with that person,” meeting one weekend each month for 23
Management and Policy program, deliv- them. Breier says. months.
ered by the University’s School of “For those of us that have had family In tweets, blogs, Facebook posts and
Business Administration, applies busi- members recently discharged from a hos- videos, the company shares everything More information about the
ness, technical, administrative, and lead- pital in this age category, it’s confusing. from general health care information to program can be found at
ership concepts to the health care indus- It’s scary,” Breier says. “You don’t really success stories and interviews with www.bus.miami.edu/healthUM.

Spotlight on National Health Center Week:

Lake Worth Resident John Servideo Says He Owes FoundCare Community Health Center His life

In honor of National chronic disease manage- least fifty-one percent of FoundCare’s to add a pharmacy so they would not
Health Center Week, ment, behavioral health board members are required to be have to travel. The pharmacy has been a
August 13-19, we recently services, dentistry, labo- patients, so he is a perfect fit for the job. great success in terms of adding financial
sat down with the board ratory services and X- He supports and sustains FoundCare’s stability to our organization, and I like to
president of a West Palm rays, and an on-site phar- work and provides governance, leader- see the process of an idea turn into an
Beach-based Federally macy, all in one location. ship and strategic fundraising support. accomplished fact.”
Qualified Health Center to FoundCare accepts most “Serving as board president is very sat- Currently, the Lake Worth resident is a
hear how he became insurance plans, isfying because I am able to bring my life private chef, making gourmet meals in
involved. Medicaid, Medicare and experiences to my role in helping clients’ homes. For the last several years,
In 2011, John Servideo self-pay on a sliding fee FoundCare be more relevant to patients he has donated his time and resources to
lost his job abruptly and scale that is based on and the community,” Servideo said. FoundCare’s benefit gala, A Votre Sante,
found himself without family size and income. “FoundCare can assist families with by offering his chef services as an auction
health insurance. He turned “It could have been access to affordable healthcare and serve item to raise money.
to FoundCare for the med- John Servideo fatal, but the FoundCare as a patient-centered medical home.” Servideo says he is interested in anoth-
ical care he needed when he physicians were able to Servideo was instrumental in oversee- er term as President, then he says he will
started to experience leg take care of me and heal ing an onsite pharmacy addition so let someone else take a turn. “I will con-
pain. During a routine checkup, a doctor my clot” said Servideo. “As payback, I do FoundCare could serve as a “one-stop tinue to donate dinners, though,”
there discovered a large blood clot in as much as I can for FoundCare.” shop” for their patients’ medical services. Servideo said.
Servideo’s leg. After starting off as treasurer, Servideo “I felt that a lot of the patients do not
FoundCare, Inc. is a nonprofit is now the president of the board of have transportation, so it would be good For more information about FoundCare,
Federally Qualified Health Center that directors, an elected position. As a if they could have medical services all in call 561-HEALTHY (561-432-5849) or visit
offers pediatric and adult primary care, Federally Qualified Health Center, at one place,” Servideo said. “It made sense www.foundcare.org.

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