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Our 10th Anniversary Women of Distinction
HEN I ARRIVED AT the opportunity to study ing those who don't have these goals.
WFinancial Advisor, comparative economics at high bank balances because One of the questions I
Deana Carter's office, the Oxford University in En- I can educate them along have personally wondered
place was buzzing. The gland. When she completed the way." was the age one should
buzz was not due to the college, she realized that her Education is so essential start saving for the future.
usual reason, clients with organization and math skills to Deana that she is current- So, I posed the question to
appointments waiting to would be better put to use in ly working on a book which Deana. Her response sur-
meet with their advisor; the financial planning field. will answer many funda- prised me, "You should start
there was actually a differ- "It was actually November mental questions that clients saving for your future at age
ent reason for the mayhem. of 1992 when I was offered might be embarrassed to 25." I was a bit shocked by
Time was coming close to a position as a financial admit they do not know. this response, but when she
Deana’s deadline for her an- advisor, exactly 25 years “We have had many showed me the specifics, I
nual Feed the Troops Drive. ago. The job itself happened women come in for appoint- understood why she felt this
Not the nationally recog- to be a perfect fit for me. I ments who either due to the way. She explained, “If you
Deana Carter age 25, and earn on average
start saving $100 a month at
of 5% annually, at age 65
A FINANCIAL MIND you will have $154,000. If
you wait until age 35 and
save $100 a month, earning
AND A HEART OF GOLD on average 5% annually, you
will have saved $84,000. If
By Judith A. Habert you wait until age 35 and
start saving $200 a month,
double the above, at 5%, it
Photo courtesy of Deana Carter will only grow to $117,000.
This is how ‘compounding
nized organization, but one felt I could assist people death of their husband or interest’ works. This is
she puts together on her more by helping them build divorce, finding themselves why we say, ‘the earlier, the
own with the help of friends for their future, instead of in a position where they better’ when it comes to
and clients. People stopped building buildings." After have to manage their own planning for your future.”
by with checks, food items a pause, I said, "Good money. For many, this is I had to ask my favorite
and gift cards to add to move?" Deana smiled at something they have never questions of our expert.
this wonderful cause that me from behind her desk in done before, and they are What are some special tips
is instrumental in ensuring downtown Rancho Santa Fe terrified. It is often a hand you could provide for our
our service men, women and quickly responded "Oh, holding process where I sit readers on financial health?
and their families do not go yes. A very good move!" someone down and walk Deana's suggestions includ-
without during the holiday One of the many things them through the many op- ed the following:
season. This is but only one I admire about Deana is tions they have and explain
of the many selfless endeav- that she is wide open when the benefits and drawbacks Pay yourself first- Put a
ors Deana participates in on it comes to the clientele she of the choices available. small amount of money
a regular basis all year long. manages. She manages both My upcoming book will be aside each month in a sep-
Deana has been serving CEO’s, wealthy individuals a guide to basic financial arate account that is just
the Rancho Santa Fe and in their own right, but she knowledge, which I will for you. This is whether
surrounding communities also has clients who are provide to any client in a you are single, married,
as a Financial Planner for simply putting away $100 a similar position." Besides divorced or widowed. You
over twenty years, a career month to assure that their the book, Deana offers need to have your own
she did not initially set out children can attend college. frequent seminars to help source of money.
to pursue. A native San "Often I will work with an educate clients and potential Be knowledgeable- Read
Diegan, Deana attended entire firm. Everyone from clients. One of her most or take courses, but find a
college to obtain a degree the owners to the clerical popular ones is, "Picture way to educate yourself on
in civil engineering so she staff. I take great joy in Your Prosperity," which the basics of investing and
could embark on a career helping all of them prepare teaches attendees to see financial planning.
as a structural engineer. for their future and helping their financial goals, both Have three buckets of
At USD she was studying them reach their financial immediate and long-term, investments- The first
economics and was offered goals. I get a lot of joy help- then set the plan to attain bucket is your emergency
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