Page 65 - PR Communication Age January-June2020

THE MAIN TRENDS OF PUBLIC RELATIONS

IN 2020

E very year in the marketing paigns compared to traditional televi- tive and valuable, including exploring

trends on natural language in combi-
sion will provide a much clearer return
appears and develops new or
old trends. It is in the interests
of the company to identify on investment, since many brands are nation with content authors.
realizing that hyper-targeting and the
trends, because it gives them the op- ability to integrate the connected tele- 7. More demand for
portunity to focus on major issues. vision into the overall digital strategy
Below we would talk about the 15 may replace traditional media buying. Facebook ads.
main trends in 2020, according to the 2020 will be the year of demand for
Forbes Agency Board members, to in- 4. The technological devel- advertising on Facebook. As this plat-
form marketers on what they need to form becomes a more mature adver-
pay attention to. opment. tising space that attracts budgets of
The update of Google BERT at the end existing digital campaigns on
1. A Conversion Marketing. of 2019 led SEO specialists to learn Facebook.
more about natural language process-
2020 is the year of conversion market-
ing, neural networks and machine 8. The TikTok growth.
ing, which will become the standard
learning. You can’t optimize BERT up-
field of digital marketing. Conversion In 2020, the TikTok platform would
dates, but you can make sure that your
marketing is the practice of interac- move to the next level. TikTok is grow-
content is optimized to answer the
tion with customers in real time, in ing at lightning speed: users already
most important questions from search
2020 conversion marketing will move gather millions of subscribers and ad-
engines.
towards the development of artificial vertisers struggling to spend money on
intelligence. the platform.
5. A More direct communi-
2. The Voice Search Opti- cation. 9. The Intent data.
mization. In 2020, there would be a leap in the There is a huge potential in combining
development of direct communication Intent data with high-quality, targeted
In 2020, the optimization of your
between the client and his favorite business contact data to enable mar-
website for voice search would be cru-
brands. This is confirmed by the update keters to truly take their marketing
cial. The voice search is on the rise,
of platforms for exchanging text mes- campaigns to the next level and in-
and users use Google Assistant, Siri,
sages and offering customers both per- crease efficiency and return on invest-
Alexa and Bixby voice search engines
sonal and direct communication. ment.
to get answers to their questions.
6. The deepest immersion 10. The Storytelling based
3. The OTT advertising.
2020 will be the year of active devel- in research. on data.
opment of OTT-advertising. OTT cam- In 2020, research would be most effec- The key trend in 2020 will be the data

PR COMMUNICATION AGE January - June 2020 65