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Vogelhuber, Scheelen - What people really want

                   His claim to be perfect and the first on the market at the same
                   time sometimes resembles squaring the circle. It frustrates the
                   reformer  that  he  cannot  consider  everything  and  plan  in
                   advance. He does not like to take risks. Dealing with people is
                   not  his  strong  point.  He  is  interested  in  success  and  puts  the
                   cause  in  the  foreground.  He  is  motivated  by  victories  and
                   successes.  If  he  actually  succeeds  in  bringing  a  first-class
                   product  to  market  first,  that  is  the  greatest  motivation  for  his
                   work.


                     At a glance: The reformer

                     Targets      First class, results, new ideas


                     Behavior     Analyzing, decisive

                     Strengths    Challenges, diligence, consistency


                     Weaknesses   Doubt, pessimism, authoritarian behavior

                     Effect on    Reserved, critical, cool
                     others




                   STOP!

                     And again - again, assign yourself and then your employees to each of
                     the eight personality types. Again, use the vocabulary to describe first
                     yourself and then one of your salespeople.









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