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the message of the marketing piece and make sure
Third, strategically place your social proof throughout it stands out. Use a photo of the person giving the
your website right before any calls to action. Again, testimonial or review because peoples’ attention is
your social proof is there to remind and assure them naturally drawn to faces. Provide as much detail as
that they are making the right decision and should act possible about the person as well. The more info you
now. Imagine that testimonial or review from your best provide, the more believable it will be.
client as a friend right there to give them that last little If you are mailing out your printed materials, make
bit of encouragement to move forward. sure that you include a call to action that drives them
Email…Your perfect messenger to go to your website to check out your five-star
As we all know, email is still a great way to reach reviews. Again, they may not actually do it, but by
putting the call to action in your ad you are confirming
potential customers and walk them down the path of in their mind that you do have five-star reviews and
conversion. I personally use several automated email can be trusted.
campaigns that deliver perfectly timed messages to
our prospects, and each email is built around a benefit These three simple ways to integrate social proof into
or result that is backed by a compelling piece of social your marketing have generated millions of dollars in
proof. revenue for both our company and our clients and
I know that when you implement them into your
For example, one email I send out about the SoTellUs business you will close clients faster and for more
Review Marketing System highlights the system’s money. If you would like to learn how to automate the
ability capture video reviews in less than 30 seconds capture and marketing of your social proof check out
and market them through the businesses’ social this video: www.sotellus.info or reach out to me at
media sites to drive new sales. The email then features troy@sotellus.com
a video of a SoTellUs customer sharing a story of
how they captured a video review using SoTellUs and
how it went viral generating several new jobs for his Troy Howard’s passion for combining technology
company. and marketing has been a driving force in his
You should never send out an email without some life, leading him from selling Yellow Page ads to
form of social proof. To ensure that never happens becoming the youngest executive of a publicly
at a minimum you should include a link in your traded marketing company producing over $160
email signature to the social proof on your website. Million in Annual Revenue. Troy ultimately started
Use wording like “Click Here to check out our 5 Star his own marketing agency with 3,800 clients in 27
Reviews!” Even if the person does not click on the link, countries.
you have subconsciously planted in their mind that
you provide 5-Star Service and results. Troy’s current business is another industry
Print…Let them touch and feel your proof! disruptor in online reviews and referrals. He
Just like you should never send out an email without launched SoTellUs, the world’s only review
including social proof, you should never send out platform that let’s businesses instantly capture
printed materials without it. The one downside to video, audio and written reviews from their
printed marketing is that you are limited on how customers using an app in less than 30 seconds.
much content you can deliver at any given time due The very best reviews are automatically marketed
to the size of the printed material. Every square inch online for businesses through websites, social
is valuable real estate and you must maximize the media sites and search engines. This combination
converting power of everything that is included. That of video reviews, powerful review marketing and
is why social proof is so important in your printed automated referral system has changed the review
material.
industry as we know it.
Choose a piece of social proof that is aligned with

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