Page 23 - iNET magazine.June.2021

Publicity Tips You Can

Implement To Create Buzz

For Your Business

by Jill Lublin

What is your emails get read, but you’re also making an
publicity, effort to build relationships that will help you get
and why is it your product out there. Nobody likes a fair weather
important? contact.

Publicity means building exposure around a product • Have a target audience for your message -
or service you’re offering. If you want people to know Tailor your message to the relevant audience. If
about your product or service, publicity is important. you’re pitching a business selling orthopedic shoes,
It’s a part of public relations, after all. Publicity is often you have to target those in the medical industry.
compared to advertising. While the two are similar, Find the reasons why your product or service is
there are some fundamental differences. Publicity is important to the audience you want to target, then
almost free, whereas advertising is expensive. There’s plan your message accordingly. There’s no place
an old saying that goes, “With advertising you pay for for a one-size-fits-all approach.
it, with publicity you pray for it”. Why pay for interest if I’ve given you these tips which will bring attention to
you can create buzz around your product or service for your product or service. They are all easy to put into
free? practice. When you’ve successfully brought attention
If you want to bring more attention to your product or to what your business is offering, potential clients will
service, the following tips will help it get the attention it see what you have to offer, and it could lead to sales for
needs. your business! Let’s get started!
• Technology is your friend - Technology and
social media have made it so much easier to gain Jill Lublin is an international speaker on the
publicity for your service. A tweet on Twitter, an topics of Radical Influence, Publicity, Networking,
Instagram post, a Pinterest pin, or a Facebook post
can go so far. What’s so good about this tip is that Kindness and Referrals. She is the author of 4 Best
most technological tools are low cost, meaning you Selling books including Get Noticed...Get Referrals
can get attention for your brand for next to nothing! (McGraw Hill) and co-author of Guerrilla Publicity
and Networking Magic. Her latest book, Profit of
• Give reporters a story - When you’re pitching
to reporters, bear in mind that they’re busy Kindness went #1 in four categories. Jill is a master
professionals with a lot to do. Pitch something strategist on how to position your business for more
that’s relevant to the reporter and their readers. You profitability and more visibility in the marketplace.
have to tell a story about your product or service She is CEO of a strategic consulting firm and
to make them interested in creating buzz around has over 25 years experience working with over
it. Stay away from self-promoting or advertising 100,000 people plus national and international
language. media. Jill teaches a virtual Publicity Crash Course,

• Stay in regular contact - Email your contacts and consults and speaks all over the world. She
with stories that may be relevant to them from also helps authors to create book deals with major
time to time. You could take it a step further and publishers and agents, as well as obtain foreign
introduce them to people who are important rights deals. Visit www.publicitycrashcourse.com/
contacts to have in their back pocket. Not only will freegift and www.Jillublin.com
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