Page 19 - iNET magazine.June.2021

Infinite Impact,
hile the world makes a shift in their
thinking about what it takes for “work”
Wto get done, we as entrepreneurs have
always known what it takes: boundless energy, never-
ending drive, and the ability to lace up your sneakers
or boots to just get the job done. We can all do work.
The differences between cubicle dwellers and the
entrepreneurs making a difference in the world may
list in the hundreds (or thousands), but the hardest
part to pin down may be how you make the most of
your time.
Allow me to explain.
Saying my weekly schedule is busy is like saying it
gets a little hot in Phoenix during summer. I work a
day job to supplement my income; I spearhead the
marketing efforts for a company founded with two
partners; I assist another small business owner with
her business website, social media interactions,
contracts, and bookings. If that is not enough, I also
work on the marketing efforts with another person on
a new venture.
Maintaining a semblance of sanity and organization is
critical for keeping day-to-day operations in line with
waking hours.
Making the Time for Yourself
Another important point for your schedule should
include time for yourself. I have used many calendar
19
Finite Time in Your
Schedule
By Dan Khuu
tools in my search for the best day-to-day organizer.
Whether you are a fan of daily planners with lush
leather bounds and gold embossing of the year on
the front, an electronic PDA back in the Palm and
Handspring days, or using a hybrid of your computer
and smartphone with a cloud-connected calendar,
none seem to automatically build in travel time, or
even block out time for the end of your day to sort
out your notes, get those business cards added to
your contact database, or anything else that requires
follow-up.
Blocking out 15-20 minutes to drive from one meeting
to another should be built into your schedule if you are
not already doing it. Your personal virtual assistant
comprised of metal, plastic, silicon, and rare earth
metals in your pocket will tell you WHEN you should
start driving somewhere, but what good does that do
if someone uses your Calendly, Setmore, or whichever
appointment setting applet you utilize to schedule an
appointment the direct 30 minutes before your 10AM
meeting downtown, when you should be driving?!
Also, consider the end of your day part of what is
considered your power time! You should be sending
out follow-up emails, ensuring contacts are added to
your phone (or Outlook, or Google), and plotting your
strategies for the next day. And if part of that strategy
includes closing your eyes to catch a power nap, that
is just fine, too. Your energy level is just as important
as your time, and you should safeguard both.