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‫أﺳﺎﺳﯿﺎت اﻟﺘﺴـﻮﯾـﻖ اﻟﻔﻨـﺪﻗﻰ‬
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                                   ‫ﻗﺎﺋﻤﺔ اﻟﻤﺮاﺟﻊ‬
                       ‫ﺧﺎﻟﺪ ﻣﻘﺎﺑﻠﮫ )‪ (2000‬اﻟﺘﺴﻮﯾﻖ اﻟﻔﻨﺪﻗﻲ‪ ،‬دار زھﺮان ﻟﻠﻨﺸﺮ واﻟﺘﻮزﯾﻊ‪.‬‬
                  ‫ﺣﻤﯿﺪ اﻟﻄﺎﺋﻰ )‪ ، (2004‬اﻟﺘﺴﻮﯾﻖ اﻟﺴﯿﺎﺣﻲ‪ ،‬دار اﻟﻮراق ﻟﻠﻨﺸﺮ واﻟﺘﻮزﯾﻊ‪.‬‬
 ‫ﻧﺠﻼء اﻟﺰاﻣﻞ )‪ ، (2006‬ﺳﻠﻮك اﻟﻤﺴﺘﮭﻠﻚ‪ ،‬ﺟﺮﯾﺪة اﻟﺮﯾﺎض اﻟﻌﺪد ‪ 13839‬ﺑﺘﺎرﯾﺦ ‪15‬ﻣﺎﯾﻮ ‪.‬‬
‫ﺳﺎﻟﻢ ﺣﻤﯿ ﺪ ﺳ ﺎﻟﻢ )‪ ، (2007‬ﺳ ﻠﻮك اﻟﺴ ﺎﺋﺢ ودوره ﻓ ﻲ ﺗﺤﺪﯾ ﺪ اﻟ ﻨﻤﻂ اﻟﺴ ﯿﺎﺣﻲ‪ ،‬ﻣﺠﻠ ﺔ اﻟﻌﻠ ﻮم‬

                                                      ‫اﻻﻗﺘﺼﺎدﯾﺔ واﻻدارﯾﺔ اﻟﻤﺠﻠﺪ ‪.13‬‬
‫‪.‬ﺳﻌﺪون ﺣﻤﻮد واﺧﺮون )‪ ، (2009‬ﺳﻠﻮك اﻟﻤﺴﺘﮭﻠﻚ ﺗﺠ ﺎه اﻻدوﯾ ﺔ ﻣ ﻦ وﺟﮭ ﺔ ﻧﻈ ﺮ اﻻطﺒ ﺎء‪،‬‬

                       ‫ﻣﺠﻠﺔ ﻛﻠﯿﺔ ﺑﻐﺪاد ﻟﻠﻌﻠﻮم اﻻﻗﺘﺼﺎدﯾﺔ اﻟﺠﺎﻣﻌﺔ اﻟﻌﺪد اﻟﺜﺎﻧﻲ واﻟﻌﺸﺮون‪.‬‬
‫ﺛ ﺎﻣﺮ ﯾﺎﺳ ﺮ اﻟﺒﻜ ﺮى )‪ ،(2006‬اﻟﺘﺴ ﻮﯾﻖ ‪-‬اﺳ ﺲ وﻣﻔ ﺎھﯿﻢ ﻣﻌﺎﺻ ﺮة‪ ،‬دار اﻟﯿ ﺎزورى اﻟﻌﻠﻤﯿ ﺔ‬

                                                               ‫ﻟﻠﻨﺸﺮ واﻟﺘﻮزﯾﻊ‪ ،‬ﻋﻤﺎن‪.‬‬
‫‪Armstrong, Gary & Kotler Philip (2005), Principles of Marketing,‬‬
‫‪Prentice-Hall.Inc.‬‬
‫‪Coleman,James (1981), Abnorm al psychology and modern life, scott‬‬
‫‪foresman & com pany Indian reprint.‬‬
‫‪George,P.,(2005), Marketing Management, second edition, Prentice-‬‬
‫‪Hall Inc.‬‬

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