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‫أﺳﺎﺳﯿﺎت اﻟﺘﺴـﻮﯾـﻖ اﻟﻔﻨـﺪﻗﻰ‬
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                                   ‫ﻗﺎﺋﻤﺔ اﻟﻤﺮاﺟﻊ‬
‫ﻣﺤﻤﺪ ﻋﻠﻲ ﻋﺒﯿﺪات )‪ ،(2008‬أﺳﺎﺳﯿﺎت اﻟﺘﺴﻌﯿﺮ ﻓﻲ اﻟﺘﺴﻮﯾﻖ اﻟﻤﻌﺎﺻ ﺮ ‪.‬ﻋﻤ ﺎن ‪:‬دار اﻟﻤﺴ ﯿﺮة‬

                                                                   ‫ﻟﻠﺘﻮزﯾﻊ و اﻟﻄﺒﺎﻋﺔ‪.‬‬
‫ﻣﺤﻤﺪ أﯾﻮب‪ ،‬و ﻣﺤﻤﺪ زاھﺮ دﻋﺒﻮل )‪ ،(2003‬ﻣﺒﺎدئ ﺗﺴ ﻮﯾﻖ اﻟﺨ ﺪﻣﺎت‪ ،‬دﻣﺸ ﻖ ‪:‬دار اﻟﺮﺿ ﺎ‬

                                                                               ‫ﻟﻠﻨﺸﺮ‪.‬‬
‫ھﺎﻧﻲ ﺣﺎﻣﺪ اﻟﻀﻤﻮر )‪ ،(2008‬ﺗﺴﻮﯾﻖ اﻟﺨﺪﻣﺎت‪ ،‬دار واﺋﻞ ﻟﻠﻨﺸﺮ واﻟﺘﻮزﯾﻊ‪ ،‬ﻋﻤﺎن‪ ،‬اﻷردن‪،‬‬

                                                                                ‫ط ‪.4‬‬
‫أدرﯾﺎن ﺑﺎﻟﻤﺮ)‪ ،(2009‬ﻣﺒ ﺎدئ ﺗﺴ ﻮﯾﻖ اﻟﺨ ﺪﻣﺎت‪ ،‬ﺗﺮﺟﻤ ﺔ ﺑﮭ ﺎء ﺷ ﺎھﯿﻦ‪ ،‬ﻋ ﻼ أﺣﻤ ﺪ إﺻ ﻼح‪،‬‬

                                   ‫دﻋﺎء ﺷﺮاﻗﻲ‪ ،‬ﻣﺠﻤﻮﻋﺔ اﻟﻨﯿﻞ اﻟﻌﺮﺑﯿﺔ‪ ،‬اﻟﻘﺎھﺮة‪ ،‬ﻣﺼﺮ‪.‬‬
‫ﺣﻤﯿﺪ اﻟﻄﺎﺋﻲ و اﻟﻌﻼق ﺑﺸﯿﺮ)‪ ،(2009‬ﺗﺴﻮﯾﻖ اﻟﺨﺪﻣﺎت ﻣ ﺪﺧﻞ اﺳ ﺘﺮاﺗﯿﺠﻲ وظﯿﻔ ﻲ ﺗﻄﺒﯿﻘ ﻲ‪،‬‬

                                                              ‫دار اﻟﯿﺎزوري ‪ ،‬اﻷردن‪.‬‬
‫أﻣﯿﻦ ﻋﺒﺪ اﻟﻌﺰﯾﺰ ﺣﺴﻦ )‪ ،(2003‬اﺳﺘﺮاﺗﯿﺠﯿﺎت اﻟﺘﺴﻮﯾﻖ ﻓﻲ اﻟﻘﺮن اﻟﻮاﺣﺪ و اﻟﻌﺸﺮﯾﻦ ‪ ،‬دار‬

                                                                         ‫ﻗﺒﺎء‪ ،‬ﻣﺼﺮ‪.‬‬
        ‫ﻣﺤﻤﺪ ﻋﺒﺪ اﻟﻌﻈﯿﻢ‪ ،(2008) .‬إدارة اﻟﺘﺴﻮﯾﻖ ﻣﺪﺧﻞ ﻣﻌﺎﺻﺮ‪ ،‬اﻟﺪار اﻟﺠﺎﻣﻌﯿﺔ‪ ،‬ﻣﺼﺮ‪.‬‬
        ‫ﻋﻮض ﺑﺪﯾﺮ اﻟﺤﺪاد )‪ : (1999‬ﺗﺴﻮﯾﻖ اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﯿﺔ ‪ ،‬اﻟﺒﯿﺎن ﻟﻠﻄﺒﺎﻋﺔ واﻟﻨﺸﺮ‪.‬‬
‫‪Rachman, David J.,(1988), The Marketing Today, Second Edition,‬‬
‫‪Rinehart & Winston, Inc,.‬‬
‫‪.‬‬

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