Page 59 - ADMINISTRATION-Manual

9. Coordinates for major repairs on vehicles by external service providers on the
basis of results of price canvass and superior’s approval; checks whether repairs undertaken
meet specifications upon service completion.
10. Cleans and maintains automotive tools and equipment to ensure that they are
in good working condition.
11. Subjects the vehicle to required emission testing and other requirements ad
undertakes the renewal of vehicle registration; assists in the renewal of automotive
insurance coverage.
12. Performs messengerial services using the official vehicle of the Institution for
the delivery and pick up of documents, packages, and the like to / from addresses and
destinations on instances requiring special handling and / or expenditious action.
13. Assists in administrative and general services functions when not engaged in
driving.

▪ Marketing and Promotion Officer

To execute all aspects of the marketing, PR and communications requirements of the School. This
will include assisting in the planning and delivery of an annual marketing plan together with co-ordination
of marketing activities.

Duties and Responsibilities
1) To assist the school as guardians of the school’s visual and PR image.
2) To develop and deliver an annual marketing plan (and associated budget) for the School, and to
manage expenditure within the budget limits set.
3) To deliver marketing campaigns which target the recruitment of pupils and students in targeted
numbers of targeted ages to the school by raising substantially the profile of Immaculada
Concepcion College in North Caloocan City and the local area through advertising, events, personal
contact, and other means as appropriate.
4) To liaise with key personnel at the School, both Prep and Senior to achieve effective media
coverage, including writing press releases, arranging photo opportunities and ensuring that the
School website is updated with the same.
5) To assist in the formulation of the annual Advertising Plan, and in the placement of advertising, for
the School.
6) To maintain and curate the stock of photographs and videos of the School for its promotion and
PR.
7) To keep abreast of initiatives which are being developed by competitor schools, proposing new
initiatives in response to the changing PR/marketing landscape.
8) To be responsible for the review of content of the website, assist with the production and
interpretation of statistics regarding website performance in conjunction with other team members
as required.
9) To assist in the use of Social Media for the promotion of the School.
10) To prepare for any in-house exhibitions or external events to promote the School.
11) To assist in the review of the effectiveness of marketing materials at the School, procurement of the
same.
12) To be responsible for the design and procurement of signs, banners, and displays.
13) Other duties as assigned.

▪ Liaison Officer

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I m m a c u l a d a C o n c e p c i o n C o l l e g e
A d m i n i s t r a t i v e M a n u a l 2 0 2 1 e d
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