Page 12 - iNET magazine.June.2021

pack. The idea of improvement and working ON the is, the only way to maximize your results and your
business is not even a thought in their head. In this business’s potential is to bring the two together. Once
case, they are acting, but is not in the direction of the your goals are aligned with your business’s strategy
business growth goals. Instead of moving forward, and processes, then your actions and thus momentum
they are moving in circles. can be directed specifically toward improving and
The second option is that they get stuck in the endless achieving your goals.
cycle of “what if…”’ and planning out the future, Coming back to the sports car analogy, again, with
without making any movements to reach that future. everything functioning correctly and aligned in the
Unfortunately, no amount of planning can make up engine, then the car just needs to be started, put in
for the lack of action. Winston Churchill put this issue drive, and directed toward the destination. And just like
simply: “I never worry about action, but only inaction.” driving, 95% of our time should be looking forward, 5%
Tony Blair said the same thing but added the warning: looking back, and very little looking down. With this,
“Whatever the dangers of the action we take, the working together it is a lot easier to keep the end goal
dangers of inaction are far, far greater.” Going back in sight and to achieve more of your potential faster.
to the sports car, a car may not always be heading in
the right direction, but it definitely isn’t going to get
anywhere if it remains parked. Keith Weaver has spent his career helping
individuals & teams improve. As well as having
One example of how important forward momentum
can be in business is my coaching client, Jeff. Jeff practiced as a Licensed Clinical Social Worker and
was reluctant to make improvements in his business Attorney, he has owned 8 businesses, and been an
because he saw it as 1) time consuming, 2) something adjunct professor at several universities. In the
employees would resist, and 3) doubtful that any one corporate world, he has served as a CEO, COO,
change would make a big difference. CFO, and Training Director among other roles.
After overcoming his objections, we made some
rather small changes in the bidding and accounting Having owned 8 businesses, he knows first-
practices. The results: ‘it was a small sacrifice for a hand the struggles that small business owners
big payoff,’ as Jeff put it, since their profit margins go through every day. He works with clients
went up and the employees got on board. But the through startup challenges, pivots, strategic
best part is that the culture of the company moved to implementation, improvements, mindset struggles,
one of momentum and improvement. The employees and culture building to maximize a business’s
were not scared of change anymore; they started potential and outcomes.
bringing improvement ideas to Jeff, stimulating and
perpetuating the momentum. All these great results He has a passion for helping his clients be
after relatively small changes. successful leaders, committed to continuous

For your business to continue moving forward toward improvement, be more of who they really are and
your goals, you need to start taking steps now. want to be, dream bigger dreams, and accomplish
Every little (or big) step forward to improving and more than they realized was possible.
approximating goals adds to the overall momentum of
your business’s potential and future success.
To contact him go to:
www.weaverbusinesscoaching.com, or
Alignment + Direction + Momentum = Greater Call 801-610-9313.
Business Success
Ultimately, though, as important as aligning your
business strategies and processes is, and as
important as keeping the momentum of your business

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