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‫أﺳﺎﺳﯿﺎت اﻟﺘﺴـﻮﯾـﻖ اﻟﻔﻨـﺪﻗﻰ‬
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                                   ‫ﻗﺎﺋﻤﺔ اﻟﻤﺮاﺟﻊ‬
‫ﻣﺼﻄﻔﻰ ﻣﺤﻤﻮد أﺑﻮ ﺑﻜﺮ )‪ ,(2004‬إدارة اﻟﺘﺴﻮﯾﻖ ﻓ ﻲ اﻟﻤﻨﺸ ﺂت اﻟﻤﻌﺎﺻ ﺮة ‪,‬اﻟ ﺪار اﻟﺠﺎﻣﻌﯿ ﺔ‪,‬‬

                                                                               ‫ﻣﺼﺮ‪.‬‬
‫ﻋ ﻮض ﺑ ﺪﯾﺮ اﻟﺤ ﺪاد )‪ ,(1999‬ﺗﺴ ﻮﯾﻖ اﻟﺨ ﺪﻣﺎت اﻟﻤﺼ ﺮﻓﯿﺔ‪ ،‬اﻟﻄﺒﻌ ﺔ اﻷوﻟ ﻰ‪ ,‬دار اﻟﺒﯿ ﺎن‪,‬‬

                                                                             ‫اﻟﻘﺎھﺮة‪.‬‬
‫ﺳ ﺎھﻞ ﺳ ﯿﺪي ﻣﺤﻤ ﺪ )‪,(2004‬آﻓ ﺎق ﺗﻄﺒﯿ ﻊ اﻟﺘﺴ ﻮﯾﻖ ﻓ ﻲ اﻟﻤﺆﺳﺴ ﺎت اﻟﻤﺼ ﺮﻓﯿﺔ اﻟﻌﻤﻮﻣﯿ ﺔ‬
‫اﻟﺠﺰاﺋﺮﯾ ﺔ‪ ،‬رﺳ ﺎﻟﺔ دﻛﺘ ﻮراه ﻏﯿ ﺮ ﻣﻨﺸ ﻮرة‪,‬ﻛﻠﯿ ﺔ اﻟﻌﻠ ﻮم اﻹﻗﺘﺼ ﺎدﯾﺔ وﻋﻠ ﻮم اﻟﺘﺴ ﯿﯿﺮ واﻟﻌﻠ ﻮم‬

                                                ‫اﻟﺘﺠﺎرﯾﺔ‪,‬ﺟﺎﻣﻌﺔ أﺑﻮ ﺑﻜﺮ ﺑﻠﻘﺎ ﯾﺪ‪-‬ﺗﻠﻤﺴﺎن‪.‬‬
‫ﻋﺒﺪ اﻟﺴﻼم أﺑﻮ ﻗﺤﻒ )‪،(1996‬أﺳﺴﯿﺎت اﻟﺘﺴ ﻮﯾﻖ‪ ) ،‬اﻟﺠ ﺰء اﻷول ‪،‬ﺟﺎﻣﻌ ﺔ اﻹﺳ ﻜﻨﺪرﯾﺔ ‪:‬ﻛﻠﯿ ﺔ‬

                                                        ‫اﻟﺘﺠﺎرة ‪ ،‬ﻗﺴﻢ إدارة اﻷﻋﻤﺎل( ‪.‬‬
                         ‫ﻋﻤﺮو ﺣﺴﻦ ﺧﯿﺮ اﻟﺪﯾﻦ )‪ ، (1996‬اﻟﺘﺴﻮﯾﻖ اﻟﺪوﻟﻲ ‪ ،‬ﺑﺪون ﻧﺎﺷﺮ‪.‬‬
‫ﻓﺮﯾﺪ اﻟﻨﺠ ﺎر )‪ ،(1998‬إدارة ﻣﻨﻈﻮﻣ ﺎت اﻟﺘﺴ ﻮﯾﻖ اﻟﻌﺮﺑ ﻲ و اﻟ ﺪوﻟﻲ ‪) ،‬اﻹﺳ ﻜﻨﺪرﯾﺔ ‪:‬ﻣﺆﺳﺴ ﺔ‬

                                                                    ‫ﺷﺒﺎب اﻟﺠﺎﻣﻌﺔ‪.(8‬‬
                                    ‫ﻋﺒﺪاﻟﺮﺣﻤﻦ ﺗﻮﻓﯿﻖ )ﺑﺪون ﺳﻨﺔ ﻧﺸﺮ(‪ ،‬اﻟﺘﺴﻮﯾﻖ‪ ،‬ﺑﻤﯿﻚ‪.‬‬
‫ﺻ ﺪﯾﻖ ﻣﺤﻤ ﺪ ﻋﻔﯿﻔ ﻲ )‪ ,(1979‬اﻟﺘﺴ ﻮﯾﻖ ﻣﺒ ﺎدئ ﻋﻠﻤﯿ ﺔ و ﺗﻄﺒﯿﻘﯿ ﺔ‪ ،‬دار اﻟﻨﮭﻀ ﺔ اﻟﻌﺮﺑﯿ ﺔ‪,‬‬

                                                                             ‫اﻟﻘﺎھﺮة‪.‬‬
                      ‫طﺎھﺮ ﻣﺮﺳﻲ ﻋﻄﯿﺔ )‪ ,(1993‬اﻟﺘﺴﻮﯾﻖ‪ ,‬اﻟﻤﻜﺘﺒﺔ اﻷﻛﺎدﯾﻤﯿﺔ‪ ,‬اﻟﻘﺎھﺮة‪.‬‬
‫‪Philip Kotler (1984), Marketing management ; Analysis , planing and‬‬
‫‪control, Prentice hall , INC , NEW Jersy .‬‬
‫‪George,P.,(2005), Marketing Management, second edition, Prentice-‬‬
‫‪Hall Inc.‬‬

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