Field Sports Concierge marketing and social media thoughts 10:2:24

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Field Sports Concierge - Social m
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dia strategy and marketing 2023-24
With the Field Sports Concierge brand growing and with the need to further build and develop a
cohesive brand image to your online audience I have prepared below what is essentially a play book that can be followed by all the team.
The Sporting Concierge
This plan is based my past experience in this field and from the general accepted knowledge provided by Instagram, Facebook and Twitter and the readily available guidance provided by all three as to the best and most effective way to get noticed and grow your brand.
One thing to keep in mind will all the following guide is that there are no magic solutions. While there are numerous snake oil salesmen on line offering to grow your audience quickly (some claiming to provide this service overnight) they are sadly simply employing massed legions of fake bott followers which are easy to spot. Furthermore while having a large following on Instagram is good for the ego it is little more than that as it actually has no monetary value.
Ultimately the reason to devote time and resource to building a brand with an online following is to increase sales and make money and while this make sound a rather simplistic and vulgar generalisation it is why we go into business and Social media is simply a tool in the arsenal we use to make sales and grow.
With that in mind what follows is a look at what you are currently doing and what in my opinion you/we could and should be doing so as to increase your following and ultimately sales.
Website & Social media strategy and marketing 2023-24
Prepared by Jeremy Pascoe Walking Gun Field Sports Photography Written by Jeremy Pascoe @ Walking Gun Photography for Chris House