MYM 2015
P. 1
Volume 1 Number 1 October 2015
mind your
Journal of World Marketing Summit
12 The Turbo-Charged CMO: Transforming Your Marketing Department into an Efficient Business-Building Engine
Philip Kotler PhD
17 Redesigning Economics to Redesign the World Professor Muhammad Yunus
Nobel Peace Laureate
22 New Marketing Strategies in Developed Markets: From Customer-based Marketing 2.0 to Value-driven Marketing 3.0
Kohzoh Takaoka
38 Visuals Speak Louder Than Words Al Ries and Laura Ries
61 Customer Service and Retention in Japan Revisited: It’s still in the Detail Dominique Turpin PhD
75 Social Business, Social Behavior & Social Marketing: Three Cornerstones of Future Social Development
Jeff French PhD
ISBN 978-0-9948562-0-3
mind I1 your
marketing
marketing
